This video walks you through HubSpot’s Marketing Events object—how to enable it, create events (manually or via integrations like Zoom, GoToWebinar, or Eventbrite), and track attendee engagement. You’ll learn how to associate events with campaigns, customize event properties, import attendee data, and use registration insights in attribution reporting (available for Marketing Enterprise users). A great starting point for organizing, analyzing, and optimizing your event marketing strategy within HubSpot.
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