This short walkthrough introduces HubSpot’s attribution reporting tool—what it is, where to find it, and how to build reports that show which marketing efforts are driving results like contact creation, deal creation, or revenue. The video explains different attribution models (first touch, last interaction, linear, U-shaped, etc.) and guides users through creating a basic report, customizing data dimensions, adding filters, and saving to dashboards. Ideal for marketers who want to make more data-informed decisions and showcase campaign impact.